Interactive Web sites draw minds
The interactive look and feel of a corporate website could help shape positive perceptions about the organization if the site includes a likeable design and features that engage the target audience, particularly job seekers, as per media researchers. S. Shyam Sundar, professor of film, video and media studies at Penn State, and Jamie Guillory, formerly an undergraduate student at Penn State, are trying to understand how interactivity in websites influences the public perception of an organization. In prior studies of websites of political candidates, Sundar had observed that the candidates were rated more positively if their site had some interactive features, even though the sites had no new content, and the candidates held the same policy positions. But too much interactivity tends to turn off people……..